Paris, France, 2021-Apr-30 — /Travel PR News/ — Accor announces the appointment of Stephen Alden to the role of Chief Executive Officer Raffles & Orient Express, effective May 3rd. Stephen Alden will report directly to Sébastien Bazin, Chairman and CEO, and will become a member of the Group Executive Committee.
Alden, who most recently created and launched the Dedica Anthology brand in 2017, encompassing a portfolio of nine distinctive properties across Europe, will now be heading Raffles & Orient Express brands. He will further build both brands through exceptional programming, dedicated team cultures and accelerated growth.
Sébastien Bazin, Accor Chairman & CEO declared: “We are pleased to welcome Stephen, a highly respected and visionary leader within the international luxury hotel space. His experience and expertise will strongly contribute to further building momentum of our Raffles brand and to making the highly anticipated launch of the Orient Express hotel brand a tremendous success.”
Stephen Alden, CEO Raffles & Orient Express said: “It is a privilege to be taking on the stewardship of these two magnificent brands. I am greatly looking forward to this next episode, working closely with all functional & operational teams and leveraging Accor’s exceptional talent and resources globally. We have a unique opportunity to accelerate Raffles’ forward momentum, as well as to reignite the Orient Express brand, successfully bringing its glamour and timeless qualities to a new generation of hotels starting with our first property in Rome.”
Stephen trained in Switzerland and moved into the luxury hotel business, where he has focused his career ever since. With Starwood he opened the St Regis in New York and led the St Regis and Luxury Collection brands globally. He was CEO for nine years of Maybourne Hotel Group, whose flagship properties include Claridge’s, The Connaught and The Berkeley. In 2016 he was appointed CEO of The SET, owner and operator of London’s Hotel Cafe Royal, The Conservatorium in Amsterdam and the Lutetia in Paris.
Stephen has served on the boards of Walpole British Luxury (London) and London First as well as Ferragamo’s Lungarno Collection (Florence). He was awarded an honorary title in 2002 as “Console di Roma“ for the renovation of the César Ritz Grand hotel, completed in time for the Giubileo 2000 celebrations.
Accor is a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. 68 million members benefit from the company’s comprehensive loyalty program ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.
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