Partnership Will Strengthen Florida’s Travel Experiences among Global Millennials and Hispanics
TAMPA, Fla., 2015-9-4 — /Travel PR News/ — VISIT FLORIDA CMO Paul Phipps announced a new partnership with global music superstar Pitbull at Tuesday afternoon’s lunch presentation during the Florida Governor’s Conference on Tourism in Tampa. The partnership is designed to help Florida integrate its travel brand into the international music scene on a huge scale through this unprecedented ambassador program.
Below are a few of the partnership highlights:
- With more than 100 million social followers, Pitbull will use and feature VISIT FLORIDA’s #LoveFL hashtag on all his video screens at concerts around the world, as well as on his live New Year’s Eve special from Miami on Fox
- VISIT FLORIDA will be doing a week-long takeover on Elvis Duran and the Morning Show/iHeart Radio featuring daily prize packages to Miami and VIP passes for Pitbull’s New Year’s Eve event
- Florida’s beaches will be the exclusive backdrop of Pitbull’s upcoming video for the single “Sexy Beaches” – his videos have over 6 billion views, his worldwide music sales exceed 60 million singles and he has No. 1 hits in more than 15 countries
“Pitbull is certainly ‘Mr. Worldwide,’ but he’s also a native Floridian with a true passion for the Sunshine State,” said Paul Phipps, Chief Marketing Officer for VISIT FLORIDA. “Aligning our two brands not only allows us to have a Florida ambassador who can help tell the authentic story of the state’s diverse travel experiences, but provides us a platform to reach a new generation of travelers through his global fan base.”
Other elements of VISIT FLORIDA’s partnership with Pitbull include promotional appearances, concert ‘meet and greets,’ social media calls to action driving to VISIT FLORIDA’s Facebook page and the inclusion of Florida locales in future music videos.
“Florida is home, and I’m excited to be working with VISIT FLORIDA to share what I love about the Sunshine State with my fans around the world,” Pitbull said.
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For additional information, contact Kathy Torian at ktorian@VISITFLORIDA.org or (850) 205-3865.
As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 98.8 million visitors who spent $82 billion in 2014 and employing more than 1.1 million Floridians. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA – the official tourism marketing corporation for the state of Florida – $3.20 in tax revenue is generated. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 11,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, The Hertz Corporation, LEGOLAND Florida Resort, SeaWorld Parks & Resorts Orlando, Simon Shopping Destinations and Universal Orlando Resort. To learn more about VISIT FLORIDA, please go to VISITFLORIDA.org or follow us on our industry social media channels: SunshineMatters.org, Facebook and Twitter @FloridaTourism.
Main Office:
2540 W. Executive Ctr Cir
Tallahassee, FL 32301
Phone:
(850) 488-5607
Email:
PR@VISITFLORIDA.org
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VISIT FLORIDA CMO Paul Phipps announced a new partnership with global music superstar Pitbull