Tag Archives: Tourism Australia

Tourism Australia encourages travellers to book their next big holiday to Australia with Don’t Go Small. Go Australia campaign

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Tourism Australia is launching a new campaign internationally to encourage travellers to book their next big holiday to Australia, with international borders re-opening to all fully vaccinated tourists and other visitors from 21 February 2022. Sydney, Australia, 2022-Feb-15 — /Travel PR News/ — Don’t Go Small. Go Australia is a $40 million campaign being rolled out… Read the full press release

TOURISM AUSTRALIA APPOINTS ONE GREEN BEAN AS RETAINED UK PR AGENCY

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London, UK, 2022-Feb-09 — /Travel PR News/ — One Green Bean has been awarded a new three-year contract by Tourism Australia to manage the brand’s UK public relations following a competitive pitch. The integrated PR, marketing and social media agency will lead the development and implementation of a communications strategy to position Australia as a highly desirable,… Read the full press release

Tourism Australia reappoints Mediabrands Australia to handle its global media buying services across 15 key markets

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Sydney, Australia, 2021-Sep-01 — /Travel PR News/ — Following a comprehensive competitive tender process, Tourism Australia has confirmed the reappointment of Mediabrands Australia, trading as UM, to handle its global media buying services across 15 key markets, including Australia. The appointment is for a five-year period from September 2021, structured as a three-year initial contract… Read the full press release

Tourism Australia announces new $12 million worth National Experience Content Initiative

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Sydney, Australia, 2021-Mar-19 — /Travel PR News/ — Tourism Australia has today (17 March 2021) announced a new $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions. The National Experience Content Initiative will provide a suite of… Read the full press release

Tourism Australia launches ‘Holiday Gifting’ campaign

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Sydney, Australia, 2020-Dec-10 — /Travel PR News/ — Australians are being encouraged to give the gift of travel this festive season with a new campaign aimed at inspiring travellers to help give back to operators and communities across the country during what is typically their busiest period by booking a tourism experience. With domestic travel… Read the full press release

Tourism Australia announces series of initiatives to support tourism operators in the wake of bushfire and coronavirus crises

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Sydney, Australia, 2020-Feb-11 — /Travel PR News/ — Tourism Australia has today (7 February 2020) announced a series of initiatives that will be implemented as part of the 2020 Australian Tourism Exchange (ATE20), to provide direct support to Australian tourism operators in the wake of the devastating bushfire and coronavirus crises. This year’s special edition… Read the full press release

Tourism Australia’s signature business events showcase Dreamtime kicks off in Perth

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Dreamtime 2019 kicks off today, Tourism Australia’s signature business events showcase Sydney, Australia, 2019-Dec-02 — /Travel PR News/ — Perth is being showcased to the lucrative global business events sector with Tourism Australia’s signature bi-annual showcase Dreamtime kicking off today in the Western Australia capital with 120 international business event planners and media experiencing its recent… Read the full press release

Tourism Australia and Singapore Airlines extend strategic marketing partnership

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Sydney, Australia, 2018-Sep-28 — /Travel PR News/ — Tourism Australia and Singapore Airlines have re-affirmed their strong commercial ties by signing a new three-year strategic marketing deal worth A$11 million. The agreement will see the two parties jointly fund a range of tourism campaigns and promotional activities in eight of Australia’s key inbound markets – Singapore,… Read the full press release

Tourism Australia’s Business Events Australia Greater China Showcase to be held in Australia for the very first time this November

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Sydney, Australia, 2018-Aug-29 — /Travel PR News/ — Tourism Australia’s major incentive showcase for the China market – the Business Events Australia Greater China Showcase – will be held in Australia for the very first time this coming November. Capitalising on strong awareness and demand for Australia by Chinese incentive planners, the Showcase will provide key… Read the full press release

Tourism Australia hosts Aussie Specialist Program at Corroboree Asia trade event at the Gold Coast

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Sydney, Australia, 2018-Aug-29 — /Travel PR News/ — More than 100 Australian tourism businesses are on the Gold Coast this week meeting with close to 300 Aussie Specialist travel sellers from key Asian markets to strengthen their specific product knowledge and enhance their ability to promote and sell Australia. Hosted by Tourism Australia in partnership with… Read the full press release

Tourism Australia appoints Mandy Wu as Country Manager for China

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Sydney, Australia, 2018-Jul-19 — /Travel PR News/ — Mandy Wu will join Tourism Australia in August as Country Manager for China, Australia’s largest and highest yielding international inbound market. Based in Shanghai, Ms Wu will set the direction of Tourism Australia’s marketing and PR activity in China as well as ensuring Australia has strategic working… Read the full press release

Qantas announces four 787-9 Dreamliners to be based in Brisbane

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Sydney, Australia, 2017-Sep-02 — /Travel PR News/ — Qantas today announced that four 787-9 Dreamliners will be based in Brisbane, bringing 470 new jobs and opening up new potential international routes. The first of eight Dreamliners ordered by the national carrier will be delivered from Boeing in late October this year, and the first to… Read the full press release

Tourism Australia and BuzzFeed invite the next generation of visual storytellers to join the first ever BuzzFeed Mateship program

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World-first partnership gives young travellers from around the world the chance to experience and share the best of Australia Sydney, Australia, 2017-Aug-06 — /Travel PR News/ — Tourism Australia and BuzzFeed Australia are on the hunt for the next generation of visual storytellers from around the world to join the first ever BuzzFeed Mateship program, a once-in-lifetime fellowship… Read the full press release

Tourism Australia launches new website dedicated to business events

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Tourism Australia launches new website dedicated to business events   SYDNEY, Australia, 2017-May-31 — /Travel PR News/ — Tourism Australia’s brand new website dedicated to business events, www.australia.com/businessevents will give visitors an enhanced user experience and more opportunities to connect with Australians and discover why there’s nothing like Australia for business events. Visitors to the… Read the full press release

Tourism Australia concludes successful 2017 Australian Tourism Exchange in Sydney

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Tourism Australia concludes successful 2017 Australian Tourism Exchange in Sydney   SYDNEY, Australia, 2017-May-22 — /Travel PR News/ — Tourism Australia is wrapping up the 38th edition of its annual business-to-business event, with the final day of appointments for the 2017 Australian Tourism Exchange (ATE17) taking place in Sydney today. With more than 2,500 delegates,… Read the full press release

World’s 50 Best Restaurants Academy goes to South Australia from 6 to 8 April 2017

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SYDNEY, Australia, 2017-Feb-10 — /Travel PR News/ — The group of media and influencers who chair the voting panels for the prestigious World’s 50 Best Restaurants awards, known as The World’s 50 Best Restaurants Academy, will visit South Australia from 6 to 8 April 2017 for a two-day itinerary with the support of Tourism Australia and… Read the full press release

Tourism Australia’s Dreamtime program to be held in Brisbane, Queensland

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SYDNEY, Australia, 2017-Jan-10 — /Travel PR News/ — Tourism Australia today announced that its signature event for promoting Australia as a world-class incentive destination, Dreamtime, will be held in Brisbane, Queensland for the first time ever. As part of the Dreamtime program, Australian industry will have the opportunity to meet and do business with qualified buyers… Read the full press release

Tourism Australia and China Southern Airlines to accelerate their existing marketing activities in China

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SYDNEY, Australia, 2016-Dec-15 — /Travel PR News/ — Tourism Australia and China Southern Airlines have deepened their commercial relationship, signing a new partnership agreement that will accelerate their existing marketing activities in China. The three-year Memorandum of Understanding (MoU) was signed today (Tuesday 13 December) in Adelaide by Tourism Australia Regional General Manager, North Asia Andrew… Read the full press release

Joe Yoshiyuki Nakazawa appointed new Tourism Australia Country Manager for Japan

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SYDNEY, Australia, 2016-Nov-04 — /Travel PR News/ — Tourism Australia has confirmed the appointment of Joe Yoshiyuki Nakazawa as its new Country Manager Japan, taking up the Tokyo-based role on 1 December 2016. Mr Nakazawa joins Tourism Australia from HRS Hotel Reservation Service Japan, where he is currently the Managing Director. Prior to his current role,… Read the full press release

Tourism Australia appoints Phillipa Harrison as its new Executive General Manager of International

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SYDNEY, Australia, 2016-Nov-01 — /Travel PR News/ — Tourism Australia has confirmed the appointment of Phillipa Harrison as its new Executive General Manager of International, where she will oversee a network of international offices spanning 12 countries and manage airline relationships and distribution channels. Ms Harrison is currently General Manager Sales and Marketing at the Rawson… Read the full press release

Qantas and Tourism Australia partner to promote Australia to the world

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  SYDNEY, AUSTRALIA, 2016-Aug-04 — /Travel PR News/ — Qantas and Tourism Australia have signed a $20 million deal to promote Australia to the world. The three year agreement involves a joint investment from Qantas and Tourism Australia to attract more international visitors to Australia, with a focus on the United States, Asia, the United… Read the full press release

Tourism Australia appoints Fairfax Media’s MADE and Storyation to support its digital transformation

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New Tourism Australia logo

SYDNEY, AUSTRALIA, 2016-Aug-01 — /Travel PR News/ — Tourism Australia has appointed Fairfax Media’s brand and content studio MADE and Sydney content agency Storyation to assist in a major project to evolve content on its australia.com website. The appointments follow a competitive local and international tender process that involved agencies, publishers and content providers. Tourism Australia’s… Read the full press release

Tourism Australia and Air New Zealand sign new A$1.5 million marketing agreement

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Auckland, New Zealand, 2016-Jul-01 — /Travel PR News/ — Tourism Australia and Air New Zealand have deepened their commercial relationship, signing a new A$1.5 million marketing agreement aimed at promoting Australian tourism within key markets served by the New Zealand national carrier. The new Memorandum of Understanding (MoU) extends an existing deal, which has seen the… Read the full press release

Tourism Australia: Jin Air to start seasonal twice-weekly service from Incheon, South Korea to Cairns, North Queensland from December 2016

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SEOUL, 2016-Jul-01 — /Travel PR News/ — Tourism Australia in partnership with Tourism and Events Queensland has entered a new deal with Korean airline Jin Air in Seoul today to secure a new seasonal service to Cairns. The new partnership agreement will see the two organisations support a seasonal twice-weekly service from Incheon Airport in the… Read the full press release

Tourism Australia flew the country’s top chefs to New York to celebrate Australia’s hosting of the 2017 edition of the World’s 50 Best Restaurant awards

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NEW YORK 2016-Jun-20 — /Travel PR News/ — To celebrate Australia’s hosting of the 2017 edition of the World’s 50 Best Restaurant awards, Tourism Australia flew four of the country’s top chefs to New York to provide a taste of what the world’s finest chefs and food and wine media can expect when they come to Australia… Read the full press release

Tourism Australia takes home the Destination Marketing Award for the fourth year in a row at Routes Asia 2016

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New Tourism Australia logo

SYDNEY, 2016-Mar-10 — /Travel PR News/ — Tourism Australia’s strong marketing performance has been recognised again overnight with the national tourism marketing organisation taking home the Destination Marketing Award for the fourth year in a row, at Routes Asia in Manila. The award recognises Tourism Australia’s broad marketing activities and joint cooperative campaigns with more than… Read the full press release

Tourism Australia: Noma Australia at Barangaroo, Sydney unveils menu for its ten-week residency

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Sydney, Australia, 2016-Feb-06 — /Travel PR News/ — Noma Australia at Barangaroo, Sydney yesterday unveiled the menu for the sold-out ten-week residency. The restaurant, a partnership between Noma, Tourism Australia and Lendlease, showcases some of Australia’s best and most interesting produce with a strong focus on coastal ingredients. René Redzepi, one of the world’s best-known and… Read the full press release

Tourism Australia launches its latest campaign focused on the country’s world-class aquatic and coastal experiences

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New York, NY, 2016-Jan-26 — /Travel PR News/ — Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia. The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled… Read the full press release

Tourism Australia names actor Chris Hemsworth as its global ambassador

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SYDNEY, 2016-Jan-18 — /Travel PR News/ — Australian actor Chris Hemsworth has been announced as the global ambassador for Tourism Australia’s new campaign, which will focus on the country’s world-class aquatic and coastal experiences. Tourism Australia Managing Director, John O’Sullivan, said that whilst Australia would still be the star of its latest campaign, Chris Hemsworth would… Read the full press release

Tourism Australia and City of Sydney to project series of short film sequences onto Sydney Harbour Bridge’s two 79m high concrete pillars

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Sydney, Australia, 2015-12-28 — /Travel PR News/ — Stunning new footage of Sydney harbour, the city’s iconic beaches and animals from Taronga Zoo will be beamed onto the pylons of Sydney Harbour Bridge as part of Sydney’s New Year’s Eve celebrations. In a world-first tourism initiative between Tourism Australia and City of Sydney, a series… Read the full press release