World’s 50 Best Restaurants Academy goes to South Australia from 6 to 8 April 2017

SYDNEY, Australia, 2017-Feb-10 — /Travel PR News/ — The group of media and influencers who chair the voting panels for the prestigious World’s 50 Best Restaurants awards, known as The World’s 50 Best Restaurants Academy, will visit South Australia from 6 to 8 April 2017 for a two-day itinerary with the support of Tourism Australia and… Read the full press release

Tourism Australia’s Dreamtime program to be held in Brisbane, Queensland

SYDNEY, Australia, 2017-Jan-10 — /Travel PR News/ — Tourism Australia today announced that its signature event for promoting Australia as a world-class incentive destination, Dreamtime, will be held in Brisbane, Queensland for the first time ever. As part of the Dreamtime program, Australian industry will have the opportunity to meet and do business with qualified buyers… Read the full press release

Tourism Australia and China Southern Airlines to accelerate their existing marketing activities in China

SYDNEY, Australia, 2016-Dec-15 — /Travel PR News/ — Tourism Australia and China Southern Airlines have deepened their commercial relationship, signing a new partnership agreement that will accelerate their existing marketing activities in China. The three-year Memorandum of Understanding (MoU) was signed today (Tuesday 13 December) in Adelaide by Tourism Australia Regional General Manager, North Asia Andrew… Read the full press release

Joe Yoshiyuki Nakazawa appointed new Tourism Australia Country Manager for Japan

SYDNEY, Australia, 2016-Nov-04 — /Travel PR News/ — Tourism Australia has confirmed the appointment of Joe Yoshiyuki Nakazawa as its new Country Manager Japan, taking up the Tokyo-based role on 1 December 2016. Mr Nakazawa joins Tourism Australia from HRS Hotel Reservation Service Japan, where he is currently the Managing Director. Prior to his current role,… Read the full press release

Tourism Australia appoints Phillipa Harrison as its new Executive General Manager of International

SYDNEY, Australia, 2016-Nov-01 — /Travel PR News/ — Tourism Australia has confirmed the appointment of Phillipa Harrison as its new Executive General Manager of International, where she will oversee a network of international offices spanning 12 countries and manage airline relationships and distribution channels. Ms Harrison is currently General Manager Sales and Marketing at the Rawson… Read the full press release

Qantas and Tourism Australia partner to promote Australia to the world

  SYDNEY, AUSTRALIA, 2016-Aug-04 — /Travel PR News/ — Qantas and Tourism Australia have signed a $20 million deal to promote Australia to the world. The three year agreement involves a joint investment from Qantas and Tourism Australia to attract more international visitors to Australia, with a focus on the United States, Asia, the United… Read the full press release

Tourism Australia appoints Fairfax Media’s MADE and Storyation to support its digital transformation

New Tourism Australia logo

SYDNEY, AUSTRALIA, 2016-Aug-01 — /Travel PR News/ — Tourism Australia has appointed Fairfax Media’s brand and content studio MADE and Sydney content agency Storyation to assist in a major project to evolve content on its australia.com website. The appointments follow a competitive local and international tender process that involved agencies, publishers and content providers. Tourism Australia’s… Read the full press release

Tourism Australia and Air New Zealand sign new A$1.5 million marketing agreement

Auckland, New Zealand, 2016-Jul-01 — /Travel PR News/ — Tourism Australia and Air New Zealand have deepened their commercial relationship, signing a new A$1.5 million marketing agreement aimed at promoting Australian tourism within key markets served by the New Zealand national carrier. The new Memorandum of Understanding (MoU) extends an existing deal, which has seen the… Read the full press release

Tourism Australia: Jin Air to start seasonal twice-weekly service from Incheon, South Korea to Cairns, North Queensland from December 2016

SEOUL, 2016-Jul-01 — /Travel PR News/ — Tourism Australia in partnership with Tourism and Events Queensland has entered a new deal with Korean airline Jin Air in Seoul today to secure a new seasonal service to Cairns. The new partnership agreement will see the two organisations support a seasonal twice-weekly service from Incheon Airport in the… Read the full press release

Tourism Australia flew the country’s top chefs to New York to celebrate Australia’s hosting of the 2017 edition of the World’s 50 Best Restaurant awards

NEW YORK 2016-Jun-20 — /Travel PR News/ — To celebrate Australia’s hosting of the 2017 edition of the World’s 50 Best Restaurant awards, Tourism Australia flew four of the country’s top chefs to New York to provide a taste of what the world’s finest chefs and food and wine media can expect when they come to Australia… Read the full press release

Tourism Australia takes home the Destination Marketing Award for the fourth year in a row at Routes Asia 2016

New Tourism Australia logo

SYDNEY, 2016-Mar-10 — /Travel PR News/ — Tourism Australia’s strong marketing performance has been recognised again overnight with the national tourism marketing organisation taking home the Destination Marketing Award for the fourth year in a row, at Routes Asia in Manila. The award recognises Tourism Australia’s broad marketing activities and joint cooperative campaigns with more than… Read the full press release

Tourism Australia: Noma Australia at Barangaroo, Sydney unveils menu for its ten-week residency

Sydney, Australia, 2016-Feb-06 — /Travel PR News/ — Noma Australia at Barangaroo, Sydney yesterday unveiled the menu for the sold-out ten-week residency. The restaurant, a partnership between Noma, Tourism Australia and Lendlease, showcases some of Australia’s best and most interesting produce with a strong focus on coastal ingredients. René Redzepi, one of the world’s best-known and… Read the full press release

Tourism Australia launches its latest campaign focused on the country’s world-class aquatic and coastal experiences

New York, NY, 2016-Jan-26 — /Travel PR News/ — Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia. The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled… Read the full press release

Tourism Australia names actor Chris Hemsworth as its global ambassador

SYDNEY, 2016-Jan-18 — /Travel PR News/ — Australian actor Chris Hemsworth has been announced as the global ambassador for Tourism Australia’s new campaign, which will focus on the country’s world-class aquatic and coastal experiences. Tourism Australia Managing Director, John O’Sullivan, said that whilst Australia would still be the star of its latest campaign, Chris Hemsworth would… Read the full press release

Tourism Australia and City of Sydney to project series of short film sequences onto Sydney Harbour Bridge’s two 79m high concrete pillars

Sydney, Australia, 2015-12-28 — /Travel PR News/ — Stunning new footage of Sydney harbour, the city’s iconic beaches and animals from Taronga Zoo will be beamed onto the pylons of Sydney Harbour Bridge as part of Sydney’s New Year’s Eve celebrations. In a world-first tourism initiative between Tourism Australia and City of Sydney, a series… Read the full press release

Tourism Australia promotes unique Indigenous tourism experiences in Germany

SYDNEY, 2015-12-22 — /Travel PR News/ — Tourism Australia has launched a new promotion in Germany featuring Australia’s unique Indigenous tourism experiences. The campaign, which runs until April 2016, will inspire travellers with the beautiful promotional film ‘Aboriginal Australia: our Country is waiting for you’ airing in premium cinemas in five major cities, through social… Read the full press release

Tourism Australia: Condé Nast Traveler named Australia ‘Destination of the Year’

SYDNEY, 2015-12-22 — /Travel PR News/ — A stunning Australian coastal scene has been splashed across the front cover of one of America’s leading travel publications, Condé Nast Traveler, which has named Australia ‘Destination of the Year’. The January 2016 ‘Gold List’ issue features more than 20 pages on Australia covering various regions including Sydney,… Read the full press release

Tourism Australia to open tender process to appoint media service provider(s)

New Tourism Australia logo

SYDNEY, 2015-12-1 — /Travel PR News/ — Tourism Australia has confirmed that it is to commence an open tender process to appoint a suitable media service provider(s) to satisfy its global media planning, buying and advertising requirements. The national tourism organisation’s current contract with OMD is due to expire on 30 June 2016, after a period… Read the full press release

Global agency PR panel appointed by Tourism Australia to support its existing in-house teams in key overseas markets

New Tourism Australia logo

SYDNEY, 2015-9-15 — /Travel PR News/ — Tourism Australia has announced the appointment of a new global agency panel that will provide specialist PR support to its existing in-house teams in a dozen of its key overseas markets. The panel will provide support in Brazil, Canada, China and Hong Kong, India, Japan, Korea, New Zealand,… Read the full press release

Tourism Australia and Brazil’s Globo to produce Australian episodes of its new TV drama “Totalmente Demais”

SYDNEY, 2015-9-11 — /Travel PR News/ — Tourism Australia has teamed up with Brazil’s leading TV network Globo to produce Australian episodes of its new TV drama – Totalmente Demais – helping to further boost Brazilian’s growing desire for holidaying in Australia. The visit, which is being conducted in partnership with Destination New South Wales… Read the full press release

Tourism Australia, Visa partner on increasing the number of international holiday makers Down Under

SYDNEY, 2015-9-7 — /Travel PR News/ — Tourism Australia and Visa have entered into a three year partnership, using Visa’s Cross Border (#notatourist) campaign to demonstrate why ‘There’s Nothing Like Australia’, with a focus on increasing the number of international holiday makers Down Under and how much they spend when they are here. Both parties… Read the full press release

Tourism Australia: Vogue Australia’s September issue features Nicole Kidman photographed at Uluru, one of Australia’s most iconic landmarks

SYDNEY, 2015-8-10 — /Travel PR News/ — Vogue Australia’s September issue went on sale today featuring Nicole Kidman photographed at Uluru, one of Australia’s most iconic landmarks. Just like the Royal visit last year, which saw a spike in enquiries and booking for Voyages and Longitude 131, Tourism Australia is hoping that operators in the region will… Read the full press release

Noma to temporarily close in Copenhagen to open its new waterfront home at Barangaroo on Sydney Harbour; part of collaboration with Tourism Australia and Lendlease

SYDNEY, 2015-8-3 — /Travel PR News/ — One of the world’s best restaurants, Noma, today announced it will relocate to Sydney for ten weeks from January 2016, to share the best of Australian produce as seen through the eyes of head chef, René Redzepi, and his team. Noma will temporarily close in Copenhagen, Denmark to… Read the full press release

Tourism Australia launches short film aimed at encouraging more visitors to include Indigenous tourism experiences

SYDNEY, 2015-7-15 — /Travel PR News/ — Tourism Australia is today launching a new, short film aimed at encouraging more domestic and international visitors to include Indigenous tourism experiences as part of an Australian holiday. Entitled Aboriginal Australia: Our Country is waiting for you, the film was created in collaboration with renowned Australian filmmakers Brendan… Read the full press release

Tourism Australia: 7.2% rise in short-term visitors to Australia during the month of April 2015 according to Australian Bureau of Statistics

SYDNEY, 2015-7-6 — /Travel PR News/ — The latest international arrivals data for the year ending April 2015 released today by the Australian Bureau of Statistics (ABS) reveal a 7.2 per cent rise in short-term visitors to Australia to 7.1 million. Australia welcomed 551,400 visitor arrivals during the month of April 2015, an increase of 4.7 per… Read the full press release

Tourism Australia marked the first day of Corroboree Greater China on Hamilton Island with the signing of aviation marketing deal with Cathay Pacific

SYDNEY, 2015-5-11 — /Travel PR News/ — Tourism Australia marked the first day of Corroboree Greater China on Hamilton Island with the signing of a major aviation marketing deal with Cathay Pacific, which will see the two parties jointly invest A$2 million during 2015 promoting Australia to key overseas markets. A key feature of the… Read the full press release

Tourism Australia announces that Queensland’s Gold Coast will host the country’s largest annual tourism trade show – the Australian Tourism Exchange in 2016

SYDNEY, 2015-5-5 — /Travel PR News/ — Tourism Australia has announced that Queensland’s Gold Coast will play host to the country’s largest annual tourism trade show – the Australian Tourism Exchange (ATE) – in 2016. The announcement was made by Tourism Australia’s Managing Director John O’Sullivan whilst speaking on Wednesday (April 29) at an industry… Read the full press release

Julie Earle-Levine joins Tourism Australia’s marketing body to further develop its media relations efforts in the US and Canada

SYDNEY, 2015-4-14 — /Travel PR News/ — Tourism Australia announced today that Julie Earle-Levine has joined Australia’s national tourism marketing body to further develop its media relations efforts in the US and Canada, with the position based in New York for better access to some of the industry’s top media centres. Earle-Levine comes with a… Read the full press release

Tourism Australia appoints Andrew Hogg to the role of Regional General Manager Greater China, based in Shanghai

SYDNEY, 2015-3-24 — /Travel PR News/ — Tourism Australia has today announced the appointment of Andrew Hogg to the role of Regional General Manager Greater China, based in Shanghai. Mr Hogg joins Tourism Australia from Qantas Airways, where he has held his current position of General Manager China since 2011. He has held a number… Read the full press release