Harvard Business School authored and Amadeus commissioned study finds big data is set to shape the future of travel

2013-06-26 — /travelprnews.com/ — Study, authored by Harvard Business School professor Thomas H. Davenport, finds that big data is set to shape the future of travel, with potential benefits for both travel companies and travellers alike Harnessing high volumes of new, unstructured data offers the promise of better decision-making, greater product innovation and stronger customer relationships,… Read the full press release