Colorado Tourism Office’s “Come to Life” marketing campaign resulted to $2.72 billion record spending

DENVER, CO, 2017-Jan-30 — /Travel PR News/ — While the Colorado Tourism Office’s “Come to Life” marketing campaign influenced fewer trips last summer, the travelers it swayed spent a record $2.72 billion on their visits to Colorado. In its latest report on the effectiveness of CTO’s advertising program, Strategic Marketing and Research Insights of Indianapolis found… Read the full press release