Tag Archives: Brand USA

Leading Industry Executives Appointed to Brand USA’s 2023 Board of Directors, Led by Todd Davidson as Board Chair

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WASHINGTON, DC, 2023-Jan-14 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, today (January 11, 2023) announced the newly appointed and reappointed directors who will comprise its 2023 board of directors. Todd Davidson, chief executive officer of Travel Oregon, will serve as board chair. Davidson was first appointed to… Read the full press release

Brand USA welcomes New and Reappointed Members of the board

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WASHINGTON, DC, USA, 2021-Dec-08 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, has announced the appointment of two new board members and the reappointment of one member to the Brand USA board of directors. Coming off the heels of an unprecedented year in travel, the appointed members will… Read the full press release

Brand USA announces members of 2021 Board of Directors

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WASHINGTON, DC, USA, 2020-Dec-10 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, has announced the appointment of two new board members and the reappointment of one member to the Brand USA board of directors. Coming off the heels of an unprecedented year in travel, the appointed members will bring… Read the full press release

Brand USA unveils full list of exhibitors participating in the inaugural Brand USA Travel Week Europe

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LONDON, UK, 2019-Aug-20 — /Travel PR News/ — Today (AUGUST 19, 2019), Brand USA, the destination marketing organization for the United States, announced the full list of exhibitors participating in the inaugural Brand USA Travel Week Europe taking place in London from Sept. 9-13, 2019. This immersive celebration of the United States will bring together the biggest… Read the full press release

Brand USA announces winners of the first-ever Brand USA Video Storytelling Award

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Destination DC and New Mexico Tourism Department honored as first recipients AUSTIN, TEXAS, 2019-Aug-20 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, announced winners of the first-ever Brand USA Video Storytelling Award during the ESTO Destination Day Lunch. Brand USA President and CEO Christopher L. Thompson presented the… Read the full press release

Brand USA selects Edelman and I Plus Connect Communications (I Connect) as international representative firms for the South Korea market

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WASHINGTON, DC, USA,2019-Apr-30 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, today (APRIL 29, 2019) announced it has selected Edelman and I Plus Connect Communications (I Connect) as international representative firms for the South Korea market. The combination of Edelman and I Connect will allow Brand USA to… Read the full press release

Brand USA announces the appointment of three new board members and the reappointment of one existing member to its board of directors

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WASHINGTON, DC, USA, 2019-Mar-07 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, has announced the appointment of three new board members and the reappointment of one existing member to the Brand USA board of directors. Appointments to the Brand USA board of directors are made by the U.S. Secretary of… Read the full press release

Brand USA announces the expansion of its music campaign to promote U.S. destinations to international travelers

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Hear The Music, Experience The USA adds 10 Cities and 10 Artists to Its Campaign WASHINGTON, DC, 2019-Feb-13 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States, announces the expansion of Hear The Music, Experience The USA, an integrated marketing campaign that uses the power of American music to promote U.S…. Read the full press release

Brand USA to inspire international travelers to visit the USA with warm and welcoming stories of American culture via United Stories

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Mobile content creation lab spotlights first-person perspectives of American culture via locals, influencers, and travelers alike DENVER, COLORADO, 2019-Jan-17 — /Travel PR News/ — Today (JANUARY 15, 2019), Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm… Read the full press release

Brand USA: registration now open for the 2019 China Sales Mission

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Fourth Brand USA China Sales Mission Will Be Held in Three Cities WASHINGTON, DC, 2018-Nov-27 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, has announced registration is now open for the 2019 China Sales Mission held in Beijing, Guangzhou, and Shanghai from March 17 – 22. This will… Read the full press release

Nearly 200 delegates from U.S. and China at the 12th annual China – U.S. Tourism Leadership Summit in Hangzhou, China

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HANGZHOU, CHINA, 2018-Sep-13 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, joined the newly formed Ministry of Culture and Tourism of the People’s Republic of China, to host the 12th annual China – U.S. Tourism Leadership Summit in Hangzhou, China, on September 9-10. The more than 70 U.S. delegates set… Read the full press release

Brand USA introduces new marketing opportunities for its industry partners

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DENVER, COLORADO, 2018-May-23 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States, has introduced new marketing opportunities for its industry partners. The range of programs include Brand USA Original campaigns that feature music and culinary themes to promote U.S.-bound travel, and offer opportunities that allow partners to extend their marketing… Read the full press release

Brand USA announces new programming for GoUSA TV

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Brand USA’s connected TV network reaches 3 million views in first three months DENVER, COLORADO, 2018-May-23 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, announced today upcoming programming for GoUSA TV, a first-of-its-kind connected TV network available on Roku, Apple TV, and Amazon Fire. GoUSA TV features best-in-class… Read the full press release

Brand USA’s first ever Mega Media Venture to host more than 50 journalists to explore the United States’ rich history, diverse culture and unique destinations

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Brand USA invites more than 50 journalists from 50 publications to explore the United States’ rich history, diverse culture and unique destinations DENVER, COLORADO, 2018-May-23 — /Travel PR News/ — Brand USA, in partnership with American Airlines and Marriott International, announced today its first-ever Mega Media Venture, inviting more than 50 international journalists to visit… Read the full press release

Brand USA and Air New Zealand partner to host 60 travel professionals from Australia, and New Zealand for a MegaFam

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DENVER, COLORADO, 2018-May-23 — /Travel PR News/ — Brand USA, in partnership with Air New Zealand, is set to host a MegaFam to the United States in August this year. The MegaFam will see 60 travel professionals from Australia, and New Zealand, experience seven fabulous nights in the USA. The participants will initially be split into… Read the full press release

Brand USA appoints James Huang as regional director to manage its strategic travel trade and marketing efforts in China

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BEIJING, CHINA, 2018-Mar-20 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, today announced that it has selected Contineo Marketing Group in China and, effective May 1, 2018, will appoint James Huang – a well-respected tourism leader with extensive destination marketing experience – as the regional director to manage… Read the full press release

Brand USA announces the launch of Travesía Musical in Mexico

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MacGillivray Freeman Films, Brand USA, and Sponsoring Partners Announce the Mexico Launch of Travesía Musical, their Newest IMAX® Documentary Starring Grammy Award®-Nominated Singer and Songwriter Aloe Blacc and Narrated by World Famous Guitarist and Composer, Javier Bátiz New film uses the universal language of music to welcome Mexican travelers to most iconic cities in the USA… Read the full press release

Brand USA launches new travel trade website: VisitTheUSA.com/TravelTrade

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BERLIN, GERMANY, 2018-Mar-13 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States, has announced the launch of a new travel trade website: VisitTheUSA.com/TravelTrade. The new online platform will act as a comprehensive, one-stop gateway for travel industry professionals looking to better sell the USA. Created specifically to fit the needs… Read the full press release

Brand USA names Karly Melo regional director to manage its travel trade and marketing efforts in Canada

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TORONTO, Canada, 2018-Feb-12 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States, has named Karly Melo regional director to manage the strategic travel trade and marketing efforts for Brand USA in Canada. In her new role, Melo will collaborate with the Toronto office of TimeZoneOne, a global creative-services and communications agency…. Read the full press release

Brand USA names Lourdes Berho regional director to manage its travel trade and marketing efforts in Mexico

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MEXICO CITY, Mexico, 2018-Feb-12 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States, has named Lourdes Berho regional director to manage the strategic travel trade and marketing efforts for Brand USA in Mexico. Berho, founder of Mexico City-based Alchemia: In the Business of Transformation®, and former CEO of the Mexico Tourism… Read the full press release

Brand USA launches its “Market the Welcome” program at Hartsfield-Jackson Atlanta International Airport

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ATLANTA, GEORGIA, 2017-Nov-27 — /Travel PR News/ — Brand USA, the destination-marketing organization for the United States – in partnership with Hartsfield-Jackson Atlanta International Airport, Atlanta Convention & Visitors Bureau, and Georgia Tourism – has launched its “Market the Welcome” program to welcome travelers through the international arrival process at the world’s busiest airport. The… Read the full press release

Brand USA announces three new initiatives for agents in the UK & Ireland

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United Kingdom, 2016-Nov-14 — /Travel PR News/ — Brand USA has announced three new initiatives specifically for the travel trade, including a USA Discovery Programme incentive for agents in the UK & Ireland, a new global .com site, and plans for an online USA Tool Kit. The incentive has been launched on the UK version of… Read the full press release

Brand USA: MacGillivray Freeman’s new adventure documentary “NATIONAL PARKS ADVENTURE” opens globally on February 12th

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Laguna Beach, CA, 2016-Feb-08 — /Travel PR News/ — MacGillivray Freeman’s new adventure documentary for IMAX® and giant screen theatres, “NATIONAL PARKS ADVENTURE,” opens globally on Friday, February 12th with a roll-out expansion release through the Fall. The film, produced in association with Brand USA, the nation’s destination marketing organization, and presented globally by Expedia, Inc…. Read the full press release

Brand USA announces Time Inc.’s Sunset and Coastal Living as sponsor of its 3D giant-screen film, “National Parks Adventure”

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Washington, DC, 2016-Jan-22 — /Travel PR News/ — Brand USA – the destination-marketing organization for the United States – announces that Time Inc.’s Sunset and Coastal Living brands have signed on as “Proud Sponsors” of its new, 3D giant-screen film, “National Parks Adventure,” which will be released in IMAX® theaters and other giant-screen venues in the… Read the full press release

Brand USA: US and China will undertake a year of deeper cooperation in the travel and tourism space under the US-China Tourism Year

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Ninth Annual U.S.-China Tourism Leadership Summit Sets the Stage to Expand and Enhance Program Opportunities for the Industry Presidential Announcement Highlights Focus on U.S.-Chinese Tourism Cooperation Washington, DC, 2015-9-28 — /Travel PR News/ — President Obama and President Xi of China today announced that the United States and China will undertake a year of deeper… Read the full press release

Brand USA announces Expedia, Inc. as the first global sponsor and exclusive online travel activation partner for the new giant-screen film that celebrates the USA’s great outdoors

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Orlando, FL, 2015-6-2 — /Travel PR News/ — Brand USA – the destination-marketing organization for the United States announces Expedia, Inc. as the first global sponsor and exclusive online travel activation partner for the new giant-screen film that celebrates the USA’s great outdoors. The film is scheduled for global release to coincide with the centennial… Read the full press release

Brand USA takes the lead role on the planning and operation of the ninth annual U.S.-China Leadership Summit in Los Angeles, Sept. 8-11

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About 200 participants to convene in Los Angeles this fall Orlando, FL, 2015-6-2 — /Travel PR News/ — For the first time, Brand USA – the destination-marketing organization for the United States – takes the lead role on the planning and operation of the ninth annual U.S.-China Leadership Summit, scheduled for Sept. 8-11 this year… Read the full press release

Brand USA showcases the United States’ rich culinary landscape through a culinary tourism strategy

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New website, guidebook, and partnership showcase the United States’ rich culinary landscape Orlando, FL, 2015-6-2 — /Travel PR News/ — Brand USA, the destination-marketing organization for the nation, is enticing international travelers to visit the United States through a culinary tourism strategy that includes the newly launched online content hub, guidebook, broadcast sponsorships, and partnerships… Read the full press release

Oxford Economics: Brand USA generated more than 2 million incremental visitors to the U.S. from around the globe over the past two years

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Orlando, FL, 2015-6-2 — /Travel PR News/ — Brand USA – the nation’s destination-marketing organization – generated more than 2 million incremental visitors to the U.S. from around the globe over the past two years, according to a new study by Oxford Economics. Those visitors accounted for $6.5 billion in incremental spending, which injected nearly… Read the full press release

Brand USA to launch its culinary tourism strategy and partnership with James Beard Foundation

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Washington, DC, 2015-5-8 — /Travel PR News/ — Brand USA, the destination marketing organization for the United States charged with increasing international tourism into the United States, announced it will launch its culinary tourism strategy in conjunction with its participation at the James Beard Foundation Awards Ceremony and Gala Reception on Monday, May 4, at… Read the full press release