Choice Hotels celebrates 15 years of success with Ascend Hotel Collection, the industry’s original soft brand segment

Innovative and flexible option shifted the hotel landscape to benefit owners and travelers alike ROCKVILLE, Md., 2023-Apr-26 — /Travel PR News/ — This year marks the 15th year since Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, launched the industry’s soft brand segment with the introduction of the Ascend Hotel Collection. In the… Read the full press release

CHOICE HOTELS EMEA REFRESHES ASCEND HOTEL COLLECTION BRAND TO CREATE ‘HAVEN OF HYGGE’ IN EMEA

Choice Hotels EMEA has revealed a refresh of its Ascend Hotel Collection brand, giving franchisees freedom to shape their own story and positioning Toolkit launched to help Ascend Hotels define their own distinctive Icon, Rewarding Rituals, and ‘United in Kind’ initiatives Ascend Hotel Collection refresh completes Choice Hotels EMEA brand re-energisation strategy, with Comfort, Clarion,… Read the full press release

Circus Circus Las Vegas Strip Resort and Casino now available on ChoiceHotels.com, expanding Ascend Hotel Collection

Choice Hotels continues to grow the Ascend Hotel Collection, providing loyalty members the opportunity to earn and redeem points at historic, boutique and resort properties around the world ROCKVILLE, Md., 2023-Jan-25 — /Travel PR News/ — After entering into a landmark agreement last year with Choice Hotels International, Inc. (NYSE: CHH), rooms at Circus Circus Hotel & Casino are… Read the full press release

Choice Hotels brings the Sleep Inn brand to the EMEA region– helping guests relax, recharge, reset and maintain a balanced lifestyle during their stay

Bringing the Sleep Inn brand to EMEA is an important part of Choice Hotels EMEA’s brand re-energisation strategy, offering relevant brands, tailored to the regional market, that deliver value to guests and generate revenue for its franchisees Brand’s stay balanced in style ethos reflects guest research findings that achieving a balanced lifestyle is now a… Read the full press release

CHOICE HOTELS EMEA GROWTH CONTINUES WITH ADDITION OF NEW HOTEL IN GALWAY, IRELAND

  New hotel on Eyre Square now open Opening supports strategic growth focus with franchisees at the core The opening comes shortly after Choice Hotels EMEA announced a brand refresh of its EMEA portfolio is underway following independent research to understand post pandemic guest requirements London, UK 2022-May-24 — /Travel PR News/ — Supporting its… Read the full press release

Ascend Hotel Collection adds three new properties to its global portfolio of resort, boutique and historic hotels

Industry’s largest soft brand continues to attract owners seeking operational freedom and global reach ROCKVILLE, Md., 2022-May-20 — /Travel PR News/ — The growing Ascend Hotel Collection from Choice Hotels International, Inc. (NYSE: CHH) recently added three new properties to its global portfolio of resort, boutique and historic hotels: The Harborview in Port Washington, Wisconsin; The Crossroads Hotel – Newburgh in Newburgh, New York; and the 17 West Hotel in Tulsa,… Read the full press release

Choice Hotels announces partnership with Circus Circus Hotel & Casino

Choice Privileges loyalty members will soon be able to earn and redeem points at premier family-friendly resort ROCKVILLE, Md., 2022-Apr-27 — /Travel PR News/ — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, has entered into a strategic agreement with Circus Circus Hotel & Casino, one of Las Vegas’ largest and most popular family-friendly… Read the full press release

Ascend Hotel Collection and Cambria Hotels outperform upscale chain scale in RevPAR growth

Cambria Hotels touts highest RevPAR Index in brand’s history as nationwide expansion continues ROCKVILLE, Md., 2022-Mar-01 — /Travel PR News/ — Choice Hotels International, Inc.’s (NYSE: CHH) upscale brands, the Ascend Hotel Collection and Cambria Hotels, achieved domestic systemwide RevPAR index share gains versus its local competitors in 2021 compared to the same period of 2019. At the same… Read the full press release

Choice Hotels named a Hotel Visionary Award winner by Hospitality Technology

Hospitality Technology Recognizes Leading-Edge Revenue Management System ChoiceMAX in Enterprise Innovator Category ROCKVILLE, Md., 2022-Jan-27 — /Travel PR News/ — Building on its more than eight decades of innovation, Choice Hotels International, Inc. (NYSE: CHH) was named a Hotel Visionary Award winner by Hospitality Technology in the Enterprise Innovator category for its new revenue management system, ChoiceMAX. The award,… Read the full press release

Choice Hotels: Ascend Hotel Collection and Cambria Hotels achieved domestic room count growth of 24% YOY

Cambria Hotels Produces Strongest RevPAR Index in 2021 Versus Local Competitors in Brand History, while Ascend Hotel Collection Outperforms Upscale Chain Scale in RevPAR by 26 Percentage Points in Second Quarter 2021, Compared to 2019 ROCKVILLE, Md., 2021-Sep-22 — /Travel PR News/ — Choice Hotels International, Inc.’s (NYSE: CHH) upscale brands, the Ascend Hotel Collection and Cambria Hotels, achieved impressive… Read the full press release

CHOICE HOTELS EUROPE CONTINUES GROWTH WITH ADDITION OF NEW HOTEL IN DUBLIN, IRELAND

New hotel in Donabate, Dublin now open Opening supports strategic growth focus with franchisees at the core London,UK 2021-Aug-02 — /Travel PR News/ — Supporting its European growth strategy, Choice Hotels Europe today welcomed a new hotel to its portfolio, the Shoreline Hotel, Ascend Hotel Collection, in Balcarrick, Dublin. The Shoreline Hotel, Ascend Hotel Collection… Read the full press release

The Bluff Hotel, The Cranberry, The Landon and Smart Suites joins Ascend Hotel Collection

Scenic Beach and Mountain Destinations Await Guests Seeking Outdoor Excursions and Retreats ROCKVILLE, Md., 2021-Mar-11 — /Travel PR News/ — Choice Hotels International, Inc.’s (NYSE: CHH) Ascend Hotel Collection recently added four properties to its global portfolio of resort, boutique and historic hotels: The Bluff Hotel, The Cranberry, The Landon and Smart Suites. The newest additions, located in Miami Beach, Florida; Savannah, Georgia; Morgantown, West Virginia;… Read the full press release

Ascend Hotel Collection opened doors to seven hotels in first half of this year and added 10 to its pipeline

Industry’s Largest Soft Brand Continues to Resonate with Owners and Guests ROCKVILLE, Md., 2020-Aug-14 — /Travel PR News/ — Choice Hotels International, Inc.’s (NYSE: CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels, is poised for continued growth. Amidst the current COVID-19 pandemic environment, the upscale brand is continuing to attract increased interest… Read the full press release

Ascend Hotel Collection welcomes Winter the Dolphin’s Beach Club as a new member of its global portfolio of resort, boutique and historic hotels

Hotel Named for Famous Dolphin Featured in “Dolphin Tale” Movies ROCKVILLE, Md., 2020-Jul-10 — /Travel PR News/ — Winter the Dolphin’s Beach Club is now a member of Choice Hotels International, Inc.’s (NYSE:CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. The marine-themed hotel is located in Clearwater Beach, Florida, where the Gulf of Mexico’s welcoming blue waters… Read the full press release

The Shore Club Wisconsin, The Inn Hotel and The Penn Stroud joins Ascend Hotel Collection

The Shore Club Wisconsin, The Inn Hotel and The Penn Stroud Welcome Guests Excited to Travel Again ROCKVILLE, Md., 2020-Jul-02 — /Travel PR News/ — The Shore Club Wisconsin, The Inn Hotel and The Penn Stroud have recently joined Choice Hotels International, Inc.’s (NYSE: CHH) Ascend Hotel Collection, a global portfolio of resort, boutique and historic hotels. All three hotels are just a few… Read the full press release

The Ascend Hotel Collection closed out the decade with a record-breaking development year in 2019

Industry’s First and Largest Upscale Soft Brand Continues Growth Worldwide ROCKVILLE, Md., 2020-Jan-24 — /Travel PR News/ — The Ascend Hotel Collection, franchised by Choice Hotels International, Inc. (NYSE: CHH), closed out the decade with a record-breaking development year in 2019. The brand executed 96 total contracts and added 76 new properties to its global portfolio of… Read the full press release

Ascend Hotel Collection welcomes The Esquire Hotel to its portfolio of resort, boutique and historic hotels

Gastonia’s Newest Boutique Hotel Breathes New Life into National Landmark Building ROCKVILLE, Md., 2019-Dec-27 — /Travel PR News/ — The Esquire Hotel is the latest addition to the growing Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), a portfolio of resort, boutique and historic hotels that reflect their surrounding communities. Situated in the heart of Gastonia at 168 West Main Ave.,… Read the full press release

The Ascend Hotel Collection opens its 300th hotel: Edgar Hotel – Martha’s Vineyard

Industry’s Largest Soft Brand Continues Global Expansion in Top Vacation Destinations with Nearly 60 Openings Year to Date ROCKVILLE, Md., 2019-Nov-07 — /Travel PR News/ — The Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH) reached a significant milestone today (Nov. 6, 2019) with the opening of its 300th hotel worldwide on the renowned Massachusetts island of Martha’s Vineyard: Edgar Hotel – Martha’s… Read the full press release

Thousand Hills Golf Resort in Branson, Missouri joins The Ascend Hotel Collection

Thousand Hills Golf Resort Adds to the Brand’s Growing Portfolio of Top Vacation Destinations ROCKVILLE, Md., 2019-Oct-10 — /Travel PR News/ — The Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH) welcomes the Thousand Hills Golf Resort to its portfolio of resort, historic, and boutique hotels reflecting their surrounding communities. The brand’s latest addition is located in Branson, Missouri, one of… Read the full press release

Kansas City Visitors Choice award winner for six straight years, The Chateau Avalon joins Ascend Hotel Collection

Chateau Avalon Offers Kansas City Visitors a Unique, Globally Inspired Experience with Upscale Amenities ROCKVILLE, Md., 2019-Jul-09 — /Travel PR News/ — The Chateau Avalon, winner of the Kansas City Visitors Choice award for six straight years, is the latest addition to the Ascend Hotel Collection’s portfolio of resort, boutique and historic hotels. The award-winning property is celebrated… Read the full press release

Beaufort Hotel joins Ascend Hotel Collection

ROCKVILLE, Md., 2019-Jun-13 — /Travel PR News/ — The Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH) welcomes the Beaufort Hotel to its portfolio of unique, boutique, and historic hotels and resorts that reflect their surrounding community. The brand’s newest addition, situated on the idyllic Crystal Coast, channels the Tar Heel State’s rich maritime culture and highlights the collection’s continued growth… Read the full press release

The Ogunquit River Inn joins the Ascend Hotel Collection by Choice Hotels International

Southern Maine’s Newest Gem Joins the Ascend Hotel Collection ROCKVILLE, Md., 2019-Apr-26 — /Travel PR News/ — The Ogunquit River Inn is the latest hotel to join the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), a portfolio of best-in-class, unique, boutique and historic hotels and resorts that reflect their surrounding community. Located just outside of Portland, Maine, the waterfront… Read the full press release

The Capitol Hotel joins the Ascend Hotel Collection by Choice Hotels International

The Capitol Hotel Adds to the Brand’s Growing Portfolio in City Centers ROCKVILLE, Md., 2019-Mar-18 — /Travel PR News/ — The Capitol Hotel is the latest property to join the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), a portfolio of unique, boutique, and historic hotels and resorts that reflect their surrounding community. Located in the heart of downtown Hartford at… Read the full press release

The Ascend Hotel Collection welcomes three new members in the sunshine state of Florida to the collection

Coombs Inn & Suites, Water Street Hotel & Marina, and Wyvern Hotel Join the Ascend Hotel Collection ROCKVILLE, Md., 2019-Feb-15 — /Travel PR News/ — The Ascend Hotel Collection, a portfolio of unique, boutique, and historic hotels and resorts by Choice Hotels International, Inc. (NYSE: CHH), welcomes three new members in the sunshine state of Florida to the collection: Coombs Inn &… Read the full press release

Ascend Hotel Collection closed out 2018 with seventy-three total franchise agreements, the most franchise agreements in its history

Franchise Agreements Fuel Upscale Brand Growth in Popular Travel Destinations Worldwide ROCKVILLE, Md., 2019-Jan-30 — /Travel PR News/ — The Ascend Hotel Collection, the world’s first and largest soft brand from Choice Hotels International, Inc. (NYSE: CHH), closed out 2018 by awarding the most franchise agreements in the brand’s history. Seventy-three total franchise agreements, 43 domestic and 30 international,… Read the full press release

California: Torrance’s First Boutique Hotel Bluestem Hotel joins the Ascend Hotel Collection by Choice Hotels International

Bluestem Hotel Joins the Ascend Hotel Collection ROCKVILLE, Md., 2019-Jan-13 — /Travel PR News/ — The beautifully designed Bluestem Hotel is the latest property to join the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE: CHH), a portfolio of unique, boutique, and historic hotels and resorts that reflect their community. Like the blue-silver grass that bears its name, the Bluestem Hotel… Read the full press release

Ascend Hotel Collection welcomes Hotel Ylem to its portfolio of best-in-class unique, boutique, and historic hotels and resorts

Hotel Ylem Joins the Ascend Hotel Collection ROCKVILLE, Md., 2018-Dec-21 — /Travel PR News/ — Hotel Ylem is the latest property to join the Ascend Hotel Collection, a portfolio of best-in-class unique, boutique, and historic hotels and resorts that reflect their surrounding community by Choice Hotels International, Inc. (NYSE: CHH). The property recently completed extensive renovations and the revamped… Read the full press release

St. Charles Coach House joins the Ascend Hotel Collection by Choice Hotels International

ROCKVILLE, Md., 2018-Dec-19 — /Travel PR News/ — The St. Charles Coach House is the latest hotel to join the Ascend Hotel Collection by Choice Hotels International (NYSE: CHH), a portfolio of best-in-class unique, boutique, and historic independent hotels and resorts that reflect the local community. Located on the renowned St. Charles Avenue Streetcar line in the Garden District of New Orleans, La., St…. Read the full press release

The District 3 Hotel in Chattanooga, Tenn. joins the Ascend Hotel Collection

ROCKVILLE, Md., 2018-Oct-30 — /Travel PR News/ — The District 3 Hotel in Chattanooga, Tenn. has officially joined the Ascend Hotel Collection portfolio of best-in-class unique, boutique, and historic independent hotels and resorts by Choice Hotels International (NYSE: CHH). In addition to reflecting Chattanooga’s unique flair, the hotel is situated just minutes away from the city’s best restaurants, shops, and attractions, such as the Tennessee… Read the full press release

Ascend Hotel Collection welcomes The Inn at Gran View Ogdensburg into its portfolio of best-in-class hotels and resorts

AAA Blue Diamond Boutique hotel overlooking the St. Lawrence River offers guests a captivating blend of style and comfort ROCKVILLE, Md., 2018-Oct-11 — /Travel PR News/ — The Inn at Gran View Ogdensburg is the latest hotel to join the Ascend Hotel Collection portfolio of best-in-class unique, boutique, and historic independent hotels and resorts by Choice Hotels International (NYSE: CHH)…. Read the full press release