Tag Archives: Andrew McEvoy

John O’Sullivan appointed new managing director at Tourism Australia

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Sydney, Australia, 2014-1-30 — /travelprnews.com/ — John O’Sullivan appointed new managing director at Tourism Australia Key quotes “We’re delighted to have found someone of the calibre and vision of John, who comes to Tourism Australia with a strong reputation for leading and developing high performing organisationsGeoff Dixon, Tourism AustraliaAustralian tourism is growing, is well respected and more… Read the full press release

China’s top travel agents selling Australian holidays to converge on the Gold Coast next year for the inaugural Corroboree Greater China

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Key quotes “This is the first time Tourism Australia has ever held a Corroboree China event in Australia. These Aussie Specialists are at the frontline, selling travel experiences directly to our consumers, and it’s a fantastic opportunity for the Gold Coast to give them a taste of our world’s best tourism experiences in the Sunshine… Read the full press release

Tourism Australia to expand its award-winning program Aussie Specialist Program (ASP) to include Australia-based inbound tour operators (ITOs)

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The way we distribute and sell Australian tourism product is something we’ve been looking at closely in recent months, to see whether there are areas we can improve. Given its popularity and success with agents and wholesalers overseas, we know the Aussie Specialist Program works and see a real opportunity to extend the resource to… Read the full press release

Tourism Australia boasts 5 million Facebook page fans worldwide

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5 million fans Reaching 1.5 million unique users daily Most popular destination page in the world Sydney, Australia, 2013-11-7 — /travelprnews.com/ — Tourism Australia’s ambition to create the ‘world’s biggest social media team’ has taken another big step forward with its Facebook page,www.facebook.com/seeaustralia, hitting five million fans worldwide over the weekend – confirming its status as the… Read the full press release

Tourism Australia to inspire more travellers to take a holiday Down Under with its revamped There’s Nothing Like Australia mobile travel app

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Sydney, Australia, 2013-10-23— /travelprnews.com/ — Revamped travel app to inspire more visits Down Under Key quotes “We broke new ground when we launched this app back in June 2012, but it was always our intention that this would be something that we would evolve, in terms of content, functionality and usability. Apart from being visually stunning, the… Read the full press release

Tourism Australia’s Instagram profile @Australia now with over 200,000 followers worldwide

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2013-09-04 — /travelprnews.com/ — Tourism Australia has confirmed its Instagram profile, @Australia, is the most followed holiday destination globally with more than 200,000 followers worldwide. New data released today highlights the most popular features of Tourism Australia’s Instagram profile, which is powered by its followers who hashtag their own images with #seeaustralia. The best of these… Read the full press release

Tourism Australia gears up for more Indian travellers as new market insight names India one of the world’s fastest growing outbound travel markets

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2013-08-26 — /travelprnews.com/ — New consumer research carried out in six of India’s fastest growing cities is being used by Tourism Australia to further shape its 10-year marketing plan for the country, aimed at tapping into the future tourism potential of a market estimated to be worth up to A$2.3 billion for Australia by the end… Read the full press release

Tourism Australia rolls out new Chinese consumer website Australia.cn

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2013-08-12— /travelprnews.com/ — Tourism Australia today launched a new Chinese consumer website Australia.cn, the first consumer website the National Tourism Agency has developed exclusively for an overseas market. The website has been designed to cater for the way Chinese consumers view the internet, with content specifically tailored to highlight Chinese consumers’ most preferred Australian travel experiences,… Read the full press release

Tourism Australia announced over 330,000 applied for its global competition ‘Best Jobs in the World’ as the successful candidates arrive in Australia

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2013-08-12— /travelprnews.com/ — After a hard fought global contest involving more than 330,000 hopefuls from 196 countries, the first of the successful candidates in Tourism Australia’s ‘Best Jobs in the World’ begin arriving in Australia this week to take up their dream roles. First to arrive is French online marketer, Elisa Detrez, who begins her job… Read the full press release

Tourism Australia welcomes Air India’s return to the Australian market after 16 years

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2013-07-02 — /travelprnews.com/ — Tourism Australia Managing Director Andrew McEvoy welcomed the decision by Air India to launch direct non stop flights to Sydney and Melbourne – marking a return to the Australian market after 16 years. “Key to unlocking India’s long term tourism potential is improved air access and capacity. Securing direct flights to Australia… Read the full press release

Tourism Australia and Air New Zealand partner over co-operative marketing initiatives

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2013-07-01 — /travelprnews.com/ — Tourism Australia and New Zealand’s national carrier Air New Zealand have signed a Memorandum of Understanding (MoU) which will see more than A$6 million invested in joint marketing activity over a three year period to promote tourism to Australia in key overseas markets. Under the agreement the two parties will each contribute… Read the full press release

Kiwi celebrity chef Al Brown hosts new show ‘Dishing up Australia with Al Brown’ aimed at New Zealand viewers

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2013-06-26 — /travelprnews.com/ — The unique local and indigenous culinary delights of the Top End are set to entice visitors to the territory as part of a new travel series currently airing in New Zealand that showcases some of Australia’s finest food experiences. Kiwi chef Al Brown hosts the new show, ‘Dishing up Australia with Al… Read the full press release

Australia has been voted the “Best Country in the World” by readers of one the UK’s top luxury travel magazines

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2013-05-22 — /travelprnews.com/ — The country’s latest tourism accolade was awarded by the readers of the Telegraph’s Ultratravel magazine as part of their annual reader survey. Tourism Australia Managing Director Andrew McEvoy said Australia had finished ahead of Italy, New Zealand, Thailand and the United States and confirmed the country’s continued desirability amongst the Brits as… Read the full press release

Tourism Australia makes job offer to one of the unsuccessful applicants in its ‘Best Jobs in the World’ competition

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2013-05-16 — /travelprnews.com/ — Tourism Australia has confirmed that it has made a job offer to one of the unsuccessful applicants in its ‘Best Jobs in the World’ competition. Ellenor Argyropoulos has been offered a job in Tourism Australia’s social media team, where she will use her photography skills to create destination content for its Facebook,… Read the full press release

‘Best Jobs’ candidates seek support for their application including influential figures willing to endorse them

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2013-05-10 — /travelprnews.com/ — Two US talk show hosts, an Olympic gold medallist, an Academy Award winning actress, a former Australian cricket captain, a German supermodel, a Welsh world champion boxer, a Bollywood actor and a Canadian celebrity chef are amongst the international figures who have provided support for the candidates still in the running for… Read the full press release

Australian Tourism Exchange will be hosted in Cairns in 2014

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2013-04-30 — /travelprnews.com/ — Australia’s only trade show dedicated to exclusively promoting Australian tourism products and experiences to the global travel market, the Australian Tourism Exchange (ATE), will be hosted in Cairns for the first time in 2014 – helping to further bolster the country’s $107 billion tourism sector. Organised by Tourism Australia, the annual event… Read the full press release

Australian tourism ‘raising the bar’ – three years of growth

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2013-04-26— /travelprnews.com/ —Tourism Australia will spend nearly A$150m with close to 200 partners talking directly to its international target audience – more partners and more international marketing dollars than ever before. Tourism Australia Managing Director Andrew McEvoy told delegates at this year’s Australian Tourism Exchange (ATE) that the money would be used to ‘raise the… Read the full press release

Adam Scott’s 2013 ‘Masters’ win puts Australian golf tourism in spotlight

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2013-04-18 — /travelprnews.com/ — Tourism Australia believes the dramatic US Masters victory by ‘Tourism Australia’ tourism ambassador Adam Scott will act as a fillip to the promotion of Australian golf tourism on the international stage. Tourism Australia Managing Director Andrew McEvoy said that Scott’s Masters win was not only an incredible personal achievement, but had the potential to help position… Read the full press release