SYDNEY, 2015-2-17 — /Travel PR News/ — Tourism New Zealand and Christchurch Airport have launched the latest campaign promoting the South Island of New Zealand as the ultimate destination for Australians.
The “Every day a different journey” campaign targets the eastern seaboard of Australia and highlights the diversity of naturally hidden gems and experiences.
General Manager of Tourism New Zealand, Australia Tony Saunders is excited to see a
renewed focused on promoting holidays in the South Island.
“This key initiative includes working directly with Christchurch International Airport to drive flights into Christchurch and promote travel throughout the South Island.
“We know that when Australians fly into Christchurch they visit more regions and stay longer, so we’ve created five ‘Great Journeys’ of the South Island, which start from the top of the South Island to the bottom, and everything in between.
“The campaign strongly encourages Australians to “Discover the South Island” whether it is through shorter trips or tailored longer journeys – it’s as easy as selecting your trip.
The campaign will be rolled out across all key media channels with significant digital presence as well as social media and print.
As part of the broader campaign, a 12-page News Corp travel lift out on the South Island will be distributed across Australia on 22 February with News Ltd publications.
Christchurch Airport Chief Executive Malcolm Johns is enthusiastic about the strategic campaign in market through February and March.
“Christchurch Airport is the natural gateway to the South Island, which has long been New Zealand’s brand engine room. Visitors come here to travel around and between the many regions and sample the wide variety of experiences on offer here. We anticipate significant opportunities for growth from this campaign, through luring lots more visitors across the Tasman.”
The joint marketing venture between Tourism New Zealand and Christchurch International Airport also includes all the regional tourism organisations of the South Island, with Air
New Zealand on board to promote direct services between Sydney, Brisbane and Melbourne and Christchurch over the summer period.
Images available on request
For further comment, please contact: Yvonne Densem Manager Communications Christchurch International Airport Limited Phone: 03 353 7807 Mobile: 021 450 202
Christchurch Airport – bringing the world South Christchurch Airport welcomed 5.7 million passengers in the past year, ranking as New Zealand’s second largest airport. The airport is the natural gateway to the South Island, which has long been New Zealand’s brand engine room.
In addition, the airport plays an important role as the South Island’s major domestic hub servicing all New Zealanders, enabling passengers to connect to a full spectrum of destinations throughout New Zealand. Christchurch International Airport is a major driver of the regional Canterbury economy, generating airport precinct related jobs for nearly 6000 people.
Government policy currently offers ‘Open Skies” over Christchurch until 2017, giving favourable consideration to airlines offering new services to and from the city.
Christchurch Airport is owned and operated by Christchurch International Airport Limited (CIAL). CIAL was established as a limited liability company in 1988, and ownership of CIAL is now shared by Christchurch City Holdings Limited with 75% and the New Zealand Government with 25%. The company’s vision is to be recognised as New Zealand’s leading tourist gateway. Visit christchurchairport.co.nz for more information.
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