TAP Express fleet baptised with names of Portugal’s districts and autonomous regions
Lisbon, Portugal, 2017-Mar-20 — /Travel PR News/ — TAP, the airline of Portugal and the Portuguese people, is the only airline to proudly display the names of the Portuguese districts and autonomous regions on its planes.
As part of the TAP’s 72nd anniversary celebrations, the new names for the TAP Express aircrafts were announced today. The eight ATR72 and nine Embraer 190 currently in service, as well as the new Embraer 195 which TAP is getting later this year, will bear the names of all the districts, from Viana do Castelo to Faro and the island regions.
TAP is, once again, leading the way as ambassador for the country and its different regions, to spread the word about its districts and their culture, cuisine and heritage, in an effort to reach out to each and every community across the country.
The “baptism ceremony” for the aircrafts took place in one of the Airline’s hangars in the presence of regional and national media, as well as some of the most important Brazilian media, and representatives from the country’s different tourism organisations and gastronomic associations. A group of “Cante Alentejano”, UNESCO’s Intangible Heritage, with over 150 elements, mostly from the district of Beja, honoured the event in song and for the first time ever a video-mapping piece was projected onto a TAP aircraft.
The Portuguese flag carrier is intent on promoting the nation through all the means at its disposal. For example, every month the on-board magazine ‘UP’ highlights some of the best destinations the country has to offer and this month’s cover story is about Viseu. The in-flight entertainment system also features a monthly selection of Portuguese cinema and promotional videos to inspire our passengers to get to know Portugal better.
This goal is also reflected in the Portuguese products served on TAP flights. In 2016, close to 2 million litres of water, 1.7 million litres of soft drinks and juices, almost 37,000 kilos of coffee and 175,000 litres of beer and around a million bottles of wine, all “made in Portugal”, were served on board.
Furthermore, the Stopover programme offers passengers the chance to take a short timeout in Lisbon or Porto for 24, 48 or 72 hours, at no additional cost. Last but not least, the rollout of the new fleet that is currently underway has invested heavily in quality Portuguese knowhow, where designs using the colours of the national flag – the same as those of TAP – are very much to the fore.
TAP started in 1945 thanks to the vision of Humberto Delgado and it launched its first air route between Lisbon and Madrid in 1946. Now, 72 years later, its planes fly to 84 destinations across Europe, America and Africa.
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