Brussels, Belgium, 2014-12-12 — /Travel PR News/ — Radisson Blu, one of the world’s leading hotel brands, sponsored UNICEF”s #StopEbola charity dinner in Brussels. The charity event, organized by Think Young and Burson-Marsteller, raised over €7,000 for UNICEF’s fight against the epidemic of the Ebola Virus Disease.
Radisson Blu Hotels & Resorts, together with Facebook, IBM, Intel and EFRA, supported this event to raise awareness on the deadly disease and recognise the countless heroes who are on the front-line every day.
On the evening, Radisson Blu Hotels & Resorts auctioned hotel room stays at Radisson Blu Bosphorus Hotel, Istanbul; Radisson Blu Resort & Thalasso, Djerba; and five copies of the SHE book (a collection of truly extraordinary photographs showing the unique dignity, strength and grace of African women). Radisson Blu Hotels & Resorts all together raised almost €3,000 from the €7,000 collected on the evening.
In Sierra Leone, Nuno Neves, General Manager of Radisson Blu Mammy Yoko Hotel in Freetown, and his team are dealing with the realities of Ebola on a daily basis. Their response is widely recognised – also by former UK Prime Minister Tony Blair who stayed recently in the hotel. Safety & Security are always of the highest priority, and with their ‘Always Care’ attitude, all employees take responsibility to ensure the safety and security of guests and staff.
“Responsible Business is an integral part of our corporate purpose and business strategy. We are extremely proud to have colleagues like Nuno Neves, who have contributed, reached out and made a difference in those communities that are affected by the Ebola Virus Disease,” said Eric De Neef, Chief Commercial Officer of The Rezidor Hotel Group. “We want to actively participate in the advancement of the local communities we work in – this is how we can truly make a difference as an international hotel operator”, ended De Neef.
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About Radisson Blu®
Radisson Blu® is one of the world’s leading hotel brands with more than 275 hotels in operation in 62 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.
Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com.
About Rezidor’s Responsible Business programme
Rezidor’s ambitious and award-winning Responsible Business programme dates back to 1989. The programme’s three core areas ensure that we care for our guests, our people and our planet and act in an ethical way: Think Planet: minimising our environmental footprint; Think People: taking care of the health and safety of guests and employees; and Think Together: community action and business ethics.
Innovative offerings like Experience Meetings by Radisson Blu and Meetings Minus Carbon by Club Carlson for Meeting Planners allow our clients to have a responsible stay in all Rezidor hotels across Europe, the Middle East & Africa.
Rezidor has received numerous awards and accolades for being an innovative leader in sustainability practices, responsible business, and its safety and security programme. More than 70% of our hotels across EMEA are already eco-labelled, and we are committed to rising to 100% by end of 2015. Since 2010, the group has been named one of the Most Ethical Companies Worldwide (by Ethisphere Institute).
In 2014, the group’s CEO also announced the company’s focus on developing more women in leadership position, as part of its employee value proposition (Our Promise). The group aims to have 30% of its senior leadership position taken up by women, by end of 2015.
For more on Rezidor’s Responsible Business, visit www.responsiblebusiness.rezidor.com.
For further media information please contact
Renu Snehi, Senior Director PR, Brand & Marketing Communication, renu.snehi@carlsonrezidor.com
Christiane Reiter, Senior Director Corporate Communication, christiane.reiter@carlsonrezidor.com
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Radisson Blu sponsored UNICEF”s #StopEbola charity dinner in Brussels