Minneapolis And Brussels, 2014-8-5 — /Travel PR News/ — Radisson Blu®, Europe’s largest upper upscale and one of world’s leading hotel brands, today announced the launch of its newly designed ‘travel magazine style’ blog and an innovative way for like-minded travelers to share tips and knowledge about the destinations that surround their hotels.
In a contest entitled Social Eyes, running August 4 through August 31, travelers are invited to share an insider travel tip about one of the destinations in which Radisson Blu hotels are located. In an exchange for specialist travel knowledge, the global hotel brand is opening its doors to the social community. The best tips each week during the contest will win a free room night at any Radisson Blu hotel of their choice worldwide.
The new Radisson Blu blog has been designed to look and feel like a travel magazine – filled with inspirational and useful tips gathered about the areas that surround Radisson Blu hotels worldwide – and the Social Eyes contest is aimed at building an even larger cache of travel secrets. By encouraging participants to share the best things they’ve found from their personal travels that go beyond the usual “must see” lists, the brand seeks to uncover information like how to locate the best viewpoint, discover a hidden café, enjoy a secret garden, or interesting ways to experience a city.
“There’s a real art to traveling well and even the most seasoned voyager looks to local people for tips to make a trip something special. We want our new blog to become a trusted source for travel insights,” said Rose Anderson, vice president, Branding, Radisson Blu. “We recognize that knowledge is a powerful currency and as such want to be able to reward the sharing of the top insights with a free night at one of our hotels.”
With over 275 hotels, Radisson Blu flagship properties can be found in prime locations, including major cities, airport gateways and leisure destinations around the world. Most recent openings in the EMEA include: Radisson Blu Hotel, Istanbul Tuzla; Radisson Blu Hotel, Istanbul Sisli; Radisson Blu Hotel, Istanbul Pera; Radisson Blu Resorts & Thalasso, Hammamet; Radisson Blu Hotel, Oslo Alna; Radisson Blu Mammy Yoko Hotel, Freetown – Sierra Leone; Radisson Blu Paradise Resort & Spa, Sochi, Russia; and Radisson Blu Hotel, Dhahran, Saudi Arabia.
To participate in the Social Eyes contest, consumers are encouraged to share their insider knowledge by uploading their tips at blog.radissonblu.com/social-eyes and entering to win one of 300 free room nights at any Radisson Blu hotel of their choice worldwide.
About Radisson Blu®
Radisson Blu® is one of the world’s leading brands with more than 275 hotels in operation in 62 countries. The brand’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with HOTELS DESIGNED TO SAY YES!TM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.
Radisson Blu is part of the Carlson Rezidor Hotel Group portfolio which also includes Quorvus Collection, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com or the brand’s newsroom.
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The Carlson Rezidor portfolio includes more than 1,340 hotels in operation and under development with a footprint spanning over 105 countries and territories and a powerful set of global brands including Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Carlson Rezidor plans to grow its portfolio to nearly 1,500 hotels in operation and under development by 2015. In most hotels, guests can benefit from Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor and its brands employ 88,000 people.
Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.
www.carlsonrezidor.com
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Contacts:
Renu Snehi, Senior Director, PR, Brand & Marketing Communications, renu.snehi@carlsonrezidor.com
Christiane Reiter, Senior Director, Corporate Communication, christiane.reiter@carlsonrezidor.com
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Radisson Blu® launched “travel magazine style” blog filled with inspirational and useful tips gathered about the areas that surround Radisson Blu hotels worldwide