Bangkok, 2012-11-05 — /travelprnews.com/ — The Pacific Asia Travel Association (PATA) is pleased to announce PhoCusWright as a new PATA Preferred Partner. PhoCusWright is the research authority providing information and analysis in the travel, tourism and hospitality industry. It is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents.
The partnership will provide PATA with access to PhoCusWright’s globally recognised research, including highlights that will be shared with the Associations’ members. PATA in turn provides an opportunity for PhoCusWright to continue to grow its brand throughout the Asia Pacific region.
Mr Martin J Craigs, PATA CEO, said: “I’m delighted to welcome PhoCusWright to PATA Next Gen. As a leader in travel and tourism research, PhoCusWright joins our existing partners, including comScore, Dragon Trail, SinoTech Group and STR Global to offer a strong support network in travel research for PATAmPOWER.”
Mr Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright said: “Our partnership with PATA has a number of moving parts, including the launch of an in-depth study on next generation payment processing for travel. We look forward to building a strong partnership that furthers our efforts in the region.”
-ENDS-
Issued by:
Parita Niemwongse
PATA Communications,
Bangkok, Thailand.
Tel: +66 2 658 2000
E-mail: communications@PATA.org
Online newsroom: www.PATA.org/Press
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About PATA
Since its foundation in 1951, the Pacific Asia Travel Association (PATA), a not-for profit membership association, has achieved international acclaim by acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, leadership and events to its members, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to dozens of local PATA chapters worldwide. The chapters organise travel industry training and business development events. PATA’s ‘Next Generation’ mPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ mobile devices anywhere in the world. PATA’s headquarters is in Bangkok. Visit www.PATA.org.
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About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and organizational effectiveness. PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage. To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the United States and Germany, and partners with conferences in China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce. The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts on five continents.
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