Local Fleet to Exclusively Feature Chevrolet Vehicles At Launch
SAN FRANCISCO, 2015-1-23 — /Travel PR News/ — Enterprise CarShare today announces the launch of its services in San Francisco with more than 20 locations available throughout the Bay Area beginning Feb. 2.
Enterprise CarShare is partnering with General Motors to offer a fleet made up exclusively of Chevrolet vehicles during the first four months of service, including Sonic, Cruze, Malibu and Equinox. In addition to offering the opportunity to drive 2015 model vehicles, new members will also receive $10 in driving credits when they sign up for General Motors marketing emails. This is a first-of-its-kind partnership for Enterprise CarShare, which offers its members around the country an easily accessible transportation option anytime, day or night.
The San Francisco program is the latest step in an aggressive expansion that over the past 12 months has seen Enterprise CarShare significantly increase its footprint throughout North America. Today, the service is available in more than 35 U.S. states, Canada and the U.K., on nearly 100 university campuses, 40 dedicated government and business programs and hundreds of business accounts across the country. Over the past year alone, Enterprise CarShare reports its membership has increased by almost 100 percent and has launched more than 30 new programs in North America.
“Our expansion in the Bay Area underscores our continued, fast-paced growth, and we look forward to helping local drivers move around town in a convenient and affordable way,” said Ryan Johnson, vice president overseeing Enterprise’s CarShare, Rideshare and Zimride operations. “Additionally, through our partnership with General Motors, local drivers will get to experience a variety of Chevrolet vehicles that can meet any of their transportation needs.”
“Enterprise is a great partner and the CarShare program is an excellent opportunity to get more people behind the wheel of a Chevy,” said Dave Barthmuss, West Coast Communications Group Manager for General Motors. “We have a vehicle for every person from every walk of life in our Chevy lineup and we look forward to seeing how people take advantage of our cars in this unique program.”
A special introductory offer is available for new members who join Enterprise CarShare by April 30. Enterprise CarShare is waiving the application fee and first-year membership fee and new members will get $5 hourly rates on all Economy and Standard vehicles until May 31. Members will also receive a discount on Enterprise Rent-A-Car vehicle rentals and incentives for referring friends who register for membership. New members can sign up by visiting www.enterprisecarshare.com/sf.
To support the launch of Enterprise CarShare in San Francisco, Enterprise is conducting anintegrated marketing campaign that includes event sponsorships, street teams, public relations and social media. The marketing strategy emphasizes Enterprise CarShare’s accessibility, affordability and convenience, which add up to a unique member experience.
Enterprise CarShare provides a cost-effective alternative to car ownership and a hassle-free supplement to public transit. And, since it’s backed by Enterprise’s award-winning customer service, it delivers convenience and reliability to members in select markets across the country.
More information is available by visiting www.enterprisecarshare.com/sf, the Enterprise CarShare Facebook page, or by following @carshare on Twitter, or on Google+. Members can also download the new Enterprise CarShare app for iPhone and Android devices to make or modify reservations, extend rentals and choose pickup locations.
About Enterprise CarShare
Enterprise CarShare is a natural extension of the local car rental service that Enterprise Rent-A-Car pioneered more than 55 years ago. Enterprise CarShare offers a variety of clean, well-maintained vehicles at an affordable price, when and where customers need them, whether it is for an hour, a day, a weekend or longer. Enterprise CarShare is available in more than 35 U.S. states, Canada and the U.K., on nearly 100 university campuses, 40 dedicated government and business programs and hundreds of business accounts across the country. Enterprise CarShare has a retail presence in several markets including Boston, Chicago, Philadelphia, New York City, Toronto and Washington, D.C. As a member of the CarSharing Association, Enterprise CarShare offers fuel-efficient vehicles, delivering car-sharing technology’s speed and economy to organizations looking to enhance their fleet management operations along with their fiscal and social sustainability initiatives.
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
For more information, contact:
Yona Spiegelglass, Enterprise CarShare
Yona.K.Spiegelglass@ehi.com
Kristy Gonzalez, General Motors
kgonzalez@webershandwick.com