Air New Zealand’s latest safety video Men in Black Safety Defenders records 12.9 million online views in just four days since its release

With around 3.2 million people watching it online every day, Air New Zealand’s latest safety video Men in Black Safety Defenders is well on its way to becoming the airline’s most popular to date with 12.9 million online views recorded in the four days since its release.

AUCKLAND, New Zealand, 2015-8-18 — /Travel PR News/ —  Inspired by the global film franchise Men in Black, the video stars several high profile members of the All Blacks along with the team’s coach Steve Hansen and a line-up of international rugby greats.

All Black Israel Dagg and Kiwi musician Stan Walker lead on vocals while American actor Rip Torn reprises his role from the films as Chief of the Men in Black.

As well as being a hit online, the video has been featured in global news media outlets including The Independent, The Telegraph and the Daily Mail in the UK, CNN, The Washington Post, Time.com and Mashable.com in the US, France’s Le Figaro Magazine and the Sydney Morning Herald in Australia.

The video was also screened at half time of the All Blacks vs Australia Bledisloe Cup match at Eden Park in Auckland over the weekend to a crowd of close to 50,000 rugby fans and Stan Walker took to the pitch to answer questions about his role in the video.

Air New Zealand Head of Global Brand Development Jodi Williams says the airline has been blown away by the video’s popularity.

“It’s been fantastic seeing the reaction to Men in Black Safety Defenders both online and from the feedback we’ve received from customers.  We have been a longstanding supporter of the All Blacks and New Zealand Rugby and it’s been great for us to be able to release this latest video and show our support for the team at what is an exciting time for rugby,” says Ms Williams.

Collectively, Air New Zealand’s safety videos have been viewed more than 53 million times online.  Men in Black Safety Defenders can be viewed here.

Ends

Issued by Air New Zealand Public Affairs ph +64 21 747 320

About Star Alliance:
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca in Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,330 airports in 192 countries.

For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visitwww.staralliance.com and/or follow Star Alliance on Facebook, Twitter, Youtube, LinkedIn or Instagram.